Cocktail & Grill Fest: A New Frontier in Marketing Akwa Ibom State to the World
- Sep 23, 2023
- 1 min read
Updated: Sep 28, 2023

In a significant development on September 21st, the Cocktail & Grill Festival received a resounding endorsement from the Directorate of Brand Management & Marketing, Akwa Ibom State. Headed by the Senior Special Assistant to the Governor, Sir Ralph Edem, this endorsement signifies a pivotal moment in the promotion and elevation of Akwa Ibom's tourism potential.
A Vision Aligned: Mr. Edem applauded the festival team for their forward-thinking initiative, which perfectly aligns with the "Arise Agenda" of the Governor of Akwa Ibom State, Pastor Umo Eno. This agenda places a strong emphasis on promoting and boosting tourism in the state, and the Cocktail & Grill Festival is set to be a shining beacon in achieving this goal.
A Pledge of Support: In a gesture of unwavering support, Mr. Edem pledged his commitment to the Allen Effeh team, ensuring the successful hosting of a memorable event that will not only showcase the rich culture and culinary heritage of Akwa Ibom but also serve as a powerful tourism product to market the Akwa Ibom State brand to the world.

The Cocktail & Grill Festival is on a mission to not only tantalize taste buds and ignite spirits but also to shine a spotlight on the cultural and tourism gems of Akwa Ibom. With the support of the Directorate of Brand Management & Marketing, Akwa Ibom State, this mission is poised to reach new heights.
Stay tuned for more updates on this extraordinary journey, and join us in celebrating the vibrant spirit of Akwa Ibom State at the Cocktail & Grill Festival 2023.

This is commendable
TT